Lucky Play Privacy Policy Addendum

This Lucky Play Privacy Policy Addendum (“the Addendum”) supplements and forms a part of Lucky Strike Entertainment Corporation and its brands, subsidiaries, and affiliates (collectively, the “Company,” or “we”, “our”, or “us”) Privacy Policy (the “Main Privacy Policy”). It describes the personal information we collect, use, and share in connection with Lucky Play, our loyalty program, including the in-center bowling experience associated with it. Where this Addendum and the Main Privacy Policy address the same topic, this Addendum controls for matters specific to Lucky Play, in all other respects, the Main Privacy Policy continues to apply.

1. About Lucky Play

Lucky Play is our rewards program. It lets you earn points and rewards based on your qualifying purchases and your bowling activity at our centers, including our Lucky Strike, Bowlero, and AMF brands . We use third-party service providers to help us operate Lucky Play, including Punchh (a service of PAR Technology Corporation), which we use to host and manage Lucky Play accounts, points, and rewards information.

2. Information We Collect

In addition to the categories described in our Main Privacy Policy, we collect the following information through Lucky Play:

1. Account Information

When you create a Lucky Play account (through our website, a clickable link in social media, an in-center QR code, or our online lane-reservation checkout flow) we collect your name, email address (where required), and telephone number. We use your telephone number as your primary account identifier; we do not use usernames or passwords.

2. Bowling and Play Data

When you sign in to your Lucky Play account at a lane-side kiosk in our of our centers, we collect information about your bowling experience. This may include game results, scores, throws, lane and session details, dates and times of play, and similar gameplay information.

3. Transaction and Payment Information

When Lucky Play members make purchases (including online lane reservations, in center food and beverage purchases, or any other transaction we link to your account) we collect transaction details such as items purchased, amount paid, date and time, location, and payment method type.

Payment requirements depend on how you book or start your bowling session:

• Online, you provide a valid credit or debit card during the online checkout flow.

• Walk-in customers who pay in person at our front desk may pay cash and are not required to use a credit card.

• In person at our front desk, you provide a card as part of the front-desk transaction.

Payment card numbers are processed by our payment processors and are not retained by us in their full form.

4. Program Activity

We collect information about your Lucky Play activity, such as points earned and redeemed, offers viewed and used, and rewards received.

5. Inferences and Combined Data

We may derive inferences from your account, transaction, bowling, and program-activity information, for example, your apparent preferences, customer segment, or likelihood to respond to a particular offer, and we may combine this information to support program features, personalize offers, and improve our services.

3. How We Use Lucky Play Information

We use the information described above to:

• Create, maintain, and service your Lucky Play account;

• Track points, redemptions, rewards, and other program activity;

• Personalize your in-center experience, including offers, rewards, and gameplay features;

• Provide transactional and program communications (such as account confirmations, points balances, redemption notifications, and customer-service responses);

• Operate, secure, troubleshoot, and improve Lucky Play and our services;

• Conduct analytics and research, including by analyzing combined Lucky Play data;

• Enforce our terms and protect against fraud, abuse, and unauthorized account use; and

• Comply with our legal obligations.

4. Service Providers and Other Recipients

We share Lucky Play information with the following categories of recipients (in each case, on a need-to-know basis and subject to appropriate contractual protections):

• Loyalty platform provider. Punchh (a service of PAR Technology Corporation) hosts the Lucky Play platform and processes Lucky Play data on our behalf.

• Hosting and infrastructure providers. We use cloud hosting, database, analytics, and related infrastructure provider to support Lucky Play and our in-center systems.

• Payment processors. Card payments are processed by our payment processors when you book lanes online, on a kiosk, or at our front desk.

• Communication providers. We use email and SMS service providers to deliver Lucky Play transactional messages and, where you have separately opted in, marketing communications.

• Customer support, analytics, and security providers. We use providers that help us answer customer questions, analyze how Lucky Play is used, and detect or prevent fraud.

• Affiliates, corporate transactions, and legal recipients. We may share Lucky Play information with our affiliates, in the context of a corporate transaction, or with regulators, law enforcement, or other third parties as described in our Main Privacy Policy.

We require our service providers to use Lucky Play information only as needed to perform services for us.

5. Notice of Financial Incentive

We may offer you certain financial incentives for the collection of your Personal Information as permitted by the CCPA. These incentives may result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Lucky Play constitutes a “financial incentive” under California law. By enrolling and providing the personal information described above, you become eligible to receive certain benefits with monetary value (“the Loyalty Benefits”). Participation is optional. You are not required to enroll to use our centers or to make purchases, and you may opt out at any time by deleting your account.

Material terms

Categories of personal information collected. Identifiers (name, email, telephone number); commercial information (purchases, redemptions, points, offers); internet/ electronic activity related to Lucky Play; bowling and gameplay information; and inferences drawn from the foregoing.

Examples of Lucky Play Benefits. Lucky Play Benefits may include, for example: points earned on qualifying purchases; the ability to redeem points for rewards (such as a free game of bowling, food and beverage items, merchandise, or other in-center experiences); birthday or anniversary offers; member-only promotions, contests, or events; early access to new products or services; and personalized offers based on your activity. Specific benefits, point values, redemption values, and qualifying activities are described in the Lucky Play Terms and Conditions and may change from time to time.

How to learn more about current Lucky Play Benefits. For current details on available rewards, point values, redemption levels, and offers, please review our Lucky Play Terms and Conditions, sign in to your Lucky Play account online, or contact us using the information in Section 11 below.

Our good faith estimate of value. We have made a good-faith estimate of the value of the personal information we collect through Lucky Play based on the expenses we reasonably incur to operate Lucky Play (including platform, infrastructure, marketing, communications, and personnel costs), allocated across enrollment members, in relation to the average value of Lucky Play Benefits provided to a member during a typical year. Based on that calculation, we believe the value of a participating member’s personal information is reasonably related to the value of the Lucky Play Benefits offered.

How to opt in. You opt in by creating a Lucky Play account through any of the enrollment methods described in this Addendum.

How to withdraw. You may withdraw at any time by deleting your account through the account-deletion option in your Lucky Play profile online or by contacting us at Privacy@LSEnt.com. After you withdraw, you will lose access to Lucky Play Benefits, and any unredeemed points will be forfeited as described in the Lucky Play Terms and Conditions.

If you have questions about how we calculate the value of personal information collected through Lucky Play, please contact us using the information in Section 11.

6. Communications: Lucky Play Messages and Marketing

Lucky Play messages.

When you join Lucky Play, we may send you transactional and program-related messages by email and/or SMS. For example, enrollment confirmations, points balances, redemption confirmations, account-access codes, and similar program communications. These messages are part of Lucky Play and are not “marketing” messages.

Marketing communications are separate.

Joining Lucky Play does not opt you in to general marketing emails or SMS messages from us. To receive marketing communications, you must separately opt in. For example, by checking the dedicated marketing-communications box at our online lane-reservation checkout, which is separate from the Lucky Play enrollment box. You can sign up for Lucky Play without signing up for marketing SMS or email.

SMS specifics.

If you opt in to SMS, message and data rates may apply, message frequency varies, and you may opt out at any time by replying STOP (or as instructed in the relevant message). For help, reply HELP. Lucky Play transactional messages will continue even if you opt out of marketing SMS, unless you delete your Lucky Play account.

7. Children

Lucky Play is not directed to, designed for, or marketed to children under the age of 13, which is the standard minimum age in the United States, unless a higher minimum age applies under state law (for example, in California). We do not knowingly target individuals below the applicable minimum age in any aspect of Lucky Play. If you are under the applicable minimum age, please do not enroll in Lucky Play or provide personal information to us through it.

If you believe we may have collected Personal Information from a child below the applicable minimum age through Lucky Play, please contact us immediately at Privacy@LSEnt.com.

We are committed to protecting children's privacy and complying with all applicable laws regarding the collection and use of Personal Information from minors. For more information please visit our Main Privacy Policy.

8. Your Privacy Rights

You can access your Lucky Play account online by verifying your telephone number (We do not use username or passwords for Lucky Play accounts.) Through your account, you can view your account details, points balance, redemptions, and offers, and you can delete your account at any time.

You also have the rights described in our Main Privacy Policy with respect to Lucky Play information, including, depending on where you live, the right to know, access, correct, delete, and limit certain uses of your personal information. To exercise those rights please follow the instructions of our Main Privacy Policy.

9. Guest Sessions

If you choose “continue as guest” at a lane kiosk, we may collect bowling and gameplay information about that session, but we will not associate that session with a Lucky Play account or, except as needed for our internal analytics, security, and operations, with any customer identifier number we maintain.

10. Changes to this Addendum

We may update this Addendum from time to time. The “Last Updated” date at the top of this page indicates when it was last updated. If we make material changes, we will notify you either by email to the most recent email address provided to us, through a pop-up window on our homepages, or through another method as required by law. Any changes will become effective on the “Last Updated” date indicated above.

Where permitted by applicable law, after we post any changes on this page, your continued use of our website and/or Services following the posting of changes constitutes your acceptance of such changes.

11. Contact Us

If you have any questions about this Addendum or how we handle Lucky Play information, please contact us at:

Email us at: Privacy@LSEnt.com,

Call us at: 1-800-342-5263, or

Write us at: Lucky Strike Entertainment Corporation, 7313 Bell Creek Road, Mechanicsville, Virginia 23111.