Lucky Play Terms and Conditions

These Lucky Play Terms and Conditions (these “Terms”) govern your participation in the Lucky Strike Entertainment loyalty program, Lucky Play (“Lucky Play” or the “Program), administered by AMF Bowling Centers, Inc., a Virginia corporation, part of Lucky Strike Entertainment (together with its brands, subsidiaries, and affiliates, the “Company,” or “we”, “our”, or “us”), and supplement Company’s general Terms of Use (the “Main Terms”). By enrolling in Lucky Play, you agree to these Terms, our Privacy Policy, and our Lucky Play Privacy Policy Addendum. If there is a conflict between these Terms and the Main Terms with respect to Lucky Play, these Terms control.

1. Eligibility

You must be at least 13 years old, which is the standard minimum age in the United States, unless a higher minimum age applies under state law (for example, in California) to enroll in Lucky Play. Lucky Play is not directed or intended for children under the applicable minimum age, and we do not target the under applicable minimum age in our Lucky Play marketing or design. Lucky Play accounts are personal to the enrolled individual and may not be shared, transferred, sold, or assigned.

2. About Lucky Play

Lucky Play is a single rewards program that lets you earn points and rewards based on your qualifying purchases and your bowling activity at our centers. We use third party service providers to help us operate Lucky Play, including Punchh (a service of PAR Technology Corporation), which we use to host and manage Lucky Play accounts, points, and rewards information. Enrollment in Lucky Play is free. No purchase is necessary to create a Lucky Play account, although points are earned through qualifying purchases and qualifying activity as described in Section IV.

3. Account Access

You access your Lucky Play account by verifying your telephone number. We do not use usernames or passwords. Because access to your account is tied to your telephone number, you are responsible for maintaining control of that number and for all activity on your account by any person who verifies it, whether or not you authorize that person.

You agree to (a) keep the telephone number associated with your account current, (b) notify us promptly at privacy@LSEnt.com if you change, transfer, or lose access to that number, or if you believe your account has been accessed or used without your authorization, and (c) cooperate with any additional verification we may reasonably require before we restore or modify account access.

If you notify us of unauthorized activity within sixty (60) days after it occurs, we will review the activity and may in our sole discretion, restore points or rewards that we determine were redeemed, transferred, or removed without your authorization. We are not obligated to restore points or rewards, and except as required by applicable law, we have no obligation with respect to unauthorized activity reported more than sixty (60) days after it occurs.

4. Earning Points

You may earn Lucky Play points by completing qualifying activities, which may include making qualifying purchases (such as lane reservations, food and beverage, or merchandise) and certain in-center bowling activity. Point values, qualifying activities, and any limits or exclusions are described in the Lucky Play details on our website and may change from time to time.

To earn points for an in-center activity, you typically must sign in to your Lucky Play account at the lane-side kiosk before the activity begins. If you choose “continue as guest” at the kiosk, that session will not earn points.

5. Redeeming Points and Rewards

You may redeem points for rewards (such as a free game of bowling, food and beverage items, merchandise, or other experiences) and may receive special offers, birthday rewards, or other Lucky Play Benefits from time to time. Available rewards, point thresholds, expiration dates, restrictions, and any other terms are described in the redemption interface at the time of redemption and in your account.

Points and rewards have no cash value, and are not transferrable, cannot be sold, and cannot be redeemed for cash. Points and reward are personal to the enrolled member and may not be combined with the points or rewards of any other member. You are responsible for any federal, state, or local taxes arising from your receipt or use of any points, rewards, prizes or other benefits under Lucky Play. Where the value of a reward or prize requires reporting or withholding under applicable law, we may require you to prove a taxpayer identification number and to complete any required tax forms as a condition of receiving it.

6. Communications

Lucky Play transactional and program messages (for example, enrollment confirmations, points-balance updates, redemption confirmations, and account-access codes) are part of Lucky Play and are not marketing messages. Marketing communications (General marketing emails and SMS) require a separate opt-in. You can sign up for Lucky Play without signing up for marketing SMS or email. See our Lucky Play Privacy Policy Addendum for details.

7. Forfeiture, Suspension, and Termination

We may suspend, deactivate, limit, or terminate your Lucky Play account, and you will forfeit any unredeemed points and rewards, if we reasonably determine that you have misused Lucky Play or violated these Terms, the Main Terms, or applicable law. Prohibited conduct includes:

1. Creating or accessing a Lucky Play account if you are not eligible, or creating or using an account for someone else without our permission;

2. Using Lucky Play illegally, fraudulently, abusively, or in a way that harms Lucky Play, Lucky Strike, other members, or any third party;

3. Providing false, inaccurate, or misleading information, creating false personas or multiple accounts, or allowing unauthorized use of your account;

4. Buying, selling, transferring, assigning, sharing, trading, or otherwise misusing any account, points, rewards, offers, or benefits, except as expressly permitted by Lucky Strike;

5. Misusing purchases, refunds, credits, payment methods, redemptions, points, rewards, offers, or other program benefits;

6. Interfering with, disrupting, overburdening, hacking, or attempting to gain unauthorized access to Lucky Play, any account, or any related systems, servers, networks, software, or security features;

7. Using bots, scripts, scrapers, automated tools, unauthorized third-party software, data mining tools, or similar technologies to access, collect, monitor, or manipulate information from or through Lucky Play;

8. Copying, modifying, reverse engineering, decompiling, disassembling, or attempting to derive any source code, object code, software, technology, content, or other materials used to provide Lucky Play, except where permitted by law;

9. Copying, distributing, publicly displaying, creating derivative works from, commercially exploiting, framing, mirroring, systematically downloading, or creating a database from any Lucky Play content or materials, except as permitted by these Terms;

10. Using Lucky Play through any application, platform, device, website, service, connection, server, program, tool, or software that is not authorized by Lucky Strike;

11. Violating the intellectual property, privacy, publicity, contractual, or other rights of Lucky Strike or any other person or entity;

12. Misusing support or contact channels, including by making false reports or using profane, defamatory, harassing, threatening, abusive, or otherwise inappropriate language with our personnel; or

13. Engaging in any other conduct that conflicts with the intent of Lucky Play or violates these Terms, the Main Terms, or any other applicable terms, rules, or policies.

If we take action under this section, we may limit or revoke your right to use Lucky Play and any related points, rewards, or benefits, and we are not required to compensate you for any loss or damage related to that action. If you have more than one Lucky Play account, we may terminate all of your accounts. If you believe action was taken against your account in error, please contact us at Privacy@LSEnt.com.

You may close your Lucky Play account at any time by contacting us at Privacy@LSEnt.com. When you close your account, any unredeemed points and rewards will be forfeited.

8. Point Expiration and Inactivity

Points may expire, and accounts may be closed for inactivity. We will provide notice of any expiration or inactivity rules as required by applicable law.

9. Modifications to Lucky Play

We may, in our sole discretion and to the extent permitted by applicable law, modify, suspend, or terminate Lucky Play (or any aspect of it, including point values, qualifying activities, available rewards, or these Terms) at any time. If we make material changes, we will provide notice as required by law. If we discontinue Lucky Play in its entirety, we will provide notice as required by applicable law and where practicable at least thirty (30) days advance notice of the discontinuation date. You may redeem your available points until that date, subject to reward availability. On and after the discontinuation date, all unredeemed points and rewards will expire and have no value, and we will have no obligation to redeem or replace them or to provide any compensation.

10. Promotions and Special Offers

From time to time, we may offer Lucky Play only offers, promotions, contests, sweepstakes, or events. These may be subject to additional terms, which we will make available at the time of the offer.

11. No Warranty; Limitation of Liability

Lucky Play is offered “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties relating to Lucky Play, and our total liability arising out of or relating to Lucky Play is limited to the value of the unredeemed points credited to your account at the time of the event giving rise to the claim. The disclaimers and limitation of liability in our Main Terms of Use apply to Lucky Play as well.

12. Governing Law and Dispute Resolution

These Terms are governed by, and any dispute relating to Lucky Play will be resolved under, the governing law and dispute resolution in our Main Terms of Use, including the Arbitration provision. For clarity, enrollment in Lucky Play does not create a new or separate arbitration opt-out period; any applicable arbitration opt-out right is governed by the Main Terms of Use.

13. Contact Us

If you have any questions about Lucky Play or these Terms, please contact us at:

Email us at: Privacy@LSEnt.com,

Call us at: 1-800-342-5263, or

Write us at: c/o Lucky Strike Entertainment Corporation, 7313 Bell Creek Road, Mechanicsville, Virginia 23111.